{"id":16740,"date":"2024-11-19T07:38:00","date_gmt":"2024-11-19T10:38:00","guid":{"rendered":"https:\/\/cstng.com\/?p=16740"},"modified":"2025-01-28T15:57:16","modified_gmt":"2025-01-28T18:57:16","slug":"mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro","status":"publish","type":"post","link":"https:\/\/cstng.com\/pt-pt\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/","title":{"rendered":"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro"},"content":{"rendered":"\n<p>Primeiramente, para <a href=\"https:\/\/www.infomoney.com.br\/minhas-financas\/85-das-pessoas-pretendem-comprar-na-black-friday-2024-diz-pesquisa\/\">maximizar os aprendizados<\/a> dos dados Black Friday e garantir o crescimento cont\u00ednuo, \u00e9 crucial analisar dados detalhadamente. Ent\u00e3o, este processo ajuda a entender o que funcionou, as \u00e1reas que precisam de ajustes e permite projetar estrat\u00e9gias para a pr\u00f3xima edi\u00e7\u00e3o. Aqui est\u00e1 um guia pr\u00e1tico:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Colete e Organize os Dados da Black Fiday Relevantes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vendas Totais e Ticket M\u00e9dio<\/strong>: Compare o faturamento geral e o valor m\u00e9dio de cada venda com o per\u00edodo anterior e com a Black Friday do ano passado.<\/li>\n\n\n\n<li><strong>Taxa de Convers\u00e3o e Tr\u00e1fego<\/strong>: Avalie o tr\u00e1fego, identificando a porcentagem de visitantes que se converteram em clientes.<\/li>\n\n\n\n<li><strong>Produtos Mais Vendidos e Estoque<\/strong>: Verifique quais produtos tiveram mais demanda e se houve escassez ou excesso de estoque.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. An\u00e1lise de Canais de Venda<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online vs. Presencial<\/strong>: Caso opere nos dois canais, identifique o desempenho individual e combinado. Saber se o p\u00fablico se inclinou mais para o online ou f\u00edsico ajuda no planejamento log\u00edstico e de marketing.<\/li>\n\n\n\n<li><strong>Origem dos Clientes<\/strong>: Use dados para entender de onde os clientes vieram, como redes sociais, an\u00fancios pagos ou e-mails promocionais. Assim, \u00e9 poss\u00edvel otimizar os investimentos em publicidade.<\/li>\n<\/ul>\n\n\n<div class=\"rock-convert-banner\"><a href=\"https:\/\/conteudo.cstng.com\/guia-casting-dicas-para-vender-mais-no-primeiro-semestre?utm_medium=rock-convert\" target=\"_blank\" class=\"\" data-cta-id=\"17207\" data-cta-title=\"Guia Casting: Dicas para vender mais no primeiro semestre\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"200\" src=\"https:\/\/cstng.com\/wp-content\/uploads\/2025\/01\/CTAs-1-png.avif\" class=\"attachment-full size-full\" alt=\"\" title=\"Guia Casting: Dicas para vender mais no primeiro semestre\" srcset=\"https:\/\/cstng.com\/wp-content\/uploads\/2025\/01\/CTAs-1-png.avif 750w, https:\/\/cstng.com\/wp-content\/uploads\/2025\/01\/CTAs-1-300x80.avif 300w, https:\/\/cstng.com\/wp-content\/uploads\/2025\/01\/CTAs-1-700x187.avif 700w, https:\/\/cstng.com\/wp-content\/uploads\/2025\/01\/CTAs-1-500x133.avif 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Avalie a Efetividade das Campanhas Promocionais<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Descontos e Pacotes<\/strong>: Analise quais promo\u00e7\u00f5es trouxeram melhores resultados. Campanhas de \u201ccompre um e leve outro\u201d ou \u201cdescontos progressivos\u201d podem ter efeitos diferentes, ajudando a definir o que funcionou.<\/li>\n\n\n\n<li><strong>Retorno sobre Investimento (ROI)<\/strong>: Calcule o ROI das campanhas, para assim identificar as a\u00e7\u00f5es mais rent\u00e1veis e planejar o or\u00e7amento futuro.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Satisfa\u00e7\u00e3o e Experi\u00eancia do Cliente<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feedback e Avalia\u00e7\u00f5es<\/strong>: Coletar feedback diretamente dos clientes ajuda a identificar pontos de melhoria na experi\u00eancia de compra, desde o atendimento at\u00e9 a log\u00edstica de entrega.<\/li>\n\n\n\n<li><strong>Taxa de Retorno e Cancelamentos<\/strong>: Analise devolu\u00e7\u00f5es e cancelamentos para entender onde as expectativas do cliente n\u00e3o foram atendidas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Planejamento para a Pr\u00f3xima Black Friday<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ajuste de Estoque e Log\u00edstica<\/strong>: Use dados de vendas para calibrar melhor o estoque e garantir o abastecimento sem excessos. Antecipe-se ao planejamento log\u00edstico.<\/li>\n\n\n\n<li><strong>Otimiza\u00e7\u00e3o do Atendimento<\/strong>: Compreender as demandas de atendimento ajuda a dimensionar a equipe e melhorar o suporte durante o pr\u00f3ximo evento.<\/li>\n\n\n\n<li><strong>Testes de Campanhas Antecipadas<\/strong>: Realize testes de campanhas menores antes da pr\u00f3xima Black Friday para validar estrat\u00e9gias, capturar novos insights e ajustar promo\u00e7\u00f5es conforme necess\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<div role=\"main\" id=\"teste-especialista-5c057aab026ce293263b\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('teste-especialista-5c057aab026ce293263b', 'UA-26375304-5').createForm();<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">6. Desenvolvimento de um Plano de A\u00e7\u00e3o com Base nos Dados<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Defina Metas de Crescimento<\/strong>: Com base no desempenho e nas li\u00e7\u00f5es aprendidas, estabele\u00e7a metas espec\u00edficas para o pr\u00f3ximo ano.<\/li>\n\n\n\n<li><strong>Integre o Aprendizado ao Ciclo de Planejamento<\/strong>: Estabele\u00e7a um ciclo de monitoramento que avalie periodicamente o desempenho e ajuste o planejamento conforme necess\u00e1rio para otimizar a opera\u00e7\u00e3o na pr\u00f3xima Black Friday.<\/li>\n<\/ul>\n\n\n\n<p>Ou seja, mensurar os dados com precis\u00e3o e transform\u00e1-los em um plano de a\u00e7\u00e3o s\u00f3lido \u00e9 o caminho para uma Black Friday cada vez mais bem-sucedida, garantindo que cada ano seja melhor do que o anterior.<\/p>\n\n\n\n<p>Quer saber mais sobre a Casting? Ent\u00e3o fale com nosso time de especialistas <a href=\"https:\/\/cstng.com\/contato\/\">clicando aqui<\/a>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primeiramente, para maximizar os aprendizados dos dados Black Friday e garantir o crescimento cont\u00ednuo, \u00e9 crucial analisar dados detalhadamente. Ent\u00e3o, este processo ajuda a entender o que funcionou, as \u00e1reas que precisam de ajustes e permite projetar estrat\u00e9gias para a pr\u00f3xima edi\u00e7\u00e3o. Aqui est\u00e1 um guia pr\u00e1tico: 1. Colete e Organize os Dados da Black [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187,186],"tags":[],"class_list":["post-16740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-andre-almeida","category-colunista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro - Casting App<\/title>\n<meta name=\"description\" content=\"Para maximizar os aprendizados dos dados Black Friday e garantir o crescimento cont\u00ednuo, \u00e9 crucial analisar dados detalhadamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro - Casting App\" \/>\n<meta property=\"og:description\" content=\"Para maximizar os aprendizados dos dados Black Friday e garantir o crescimento cont\u00ednuo, \u00e9 crucial analisar dados detalhadamente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"Casting App\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-19T10:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T18:57:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cstng.com\/wp-content\/uploads\/2024\/11\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andr\u00e9 Almeida\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andr\u00e9 Almeida\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/\"},\"author\":{\"name\":\"Andr\u00e9 Almeida\",\"@id\":\"https:\\\/\\\/cstng.com\\\/#\\\/schema\\\/person\\\/79175b231c2002f52cfd679f229be413\"},\"headline\":\"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro\",\"datePublished\":\"2024-11-19T10:38:00+00:00\",\"dateModified\":\"2025-01-28T18:57:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/\"},\"wordCount\":544,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif\",\"articleSection\":[\"Andr\u00e9 Almeida\",\"Colunista\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/\",\"url\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/\",\"name\":\"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro - Casting App\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif\",\"datePublished\":\"2024-11-19T10:38:00+00:00\",\"dateModified\":\"2025-01-28T18:57:16+00:00\",\"description\":\"Para maximizar os aprendizados dos dados Black Friday e garantir o crescimento cont\u00ednuo, \u00e9 crucial analisar dados detalhadamente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif\",\"contentUrl\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif\",\"width\":2560,\"height\":1707,\"caption\":\"Portrait of elegant young woman holding bags looking over shoulder while enjoying shopping on Black Friday, copy space\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cstng.com\\\/blog\\\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/cstng.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cstng.com\\\/#website\",\"url\":\"https:\\\/\\\/cstng.com\\\/\",\"name\":\"Casting App\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cstng.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cstng.com\\\/#organization\",\"name\":\"Casting App\",\"url\":\"https:\\\/\\\/cstng.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/cstng.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/cropped-Casting.png\",\"contentUrl\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/cropped-Casting.png\",\"width\":2317,\"height\":442,\"caption\":\"Casting App\"},\"image\":{\"@id\":\"https:\\\/\\\/cstng.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/serperformance\",\"https:\\\/\\\/www.instagram.com\\\/solucaocasting\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cstng.com\\\/#\\\/schema\\\/person\\\/79175b231c2002f52cfd679f229be413\",\"name\":\"Andr\u00e9 Almeida\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1710894100717-150x150.webp\",\"url\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1710894100717-150x150.webp\",\"contentUrl\":\"https:\\\/\\\/cstng.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1710894100717-150x150.webp\",\"caption\":\"Andr\u00e9 Almeida\"},\"description\":\"Contribuo com solu\u00e7\u00f5es para melhorar a vida de pessoas e empresas. Conte\u00fados: Cultura Organizacional | Educa\u00e7\u00e3o Corporativa | L\u00edder | Gestor | Gest\u00e3o | Lideran\u00e7a | Forma\u00e7\u00e3o e Qualifica\u00e7\u00e3o de Gerentes | Vendas\",\"sameAs\":[\"http:\\\/\\\/www.houseofmanagers.com.br\"],\"url\":\"https:\\\/\\\/cstng.com\\\/pt-pt\\\/blog\\\/author\\\/andre-almeida\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro - Casting App","description":"Para maximizar os aprendizados dos dados Black Friday e garantir o crescimento cont\u00ednuo, \u00e9 crucial analisar dados detalhadamente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/","og_locale":"pt_PT","og_type":"article","og_title":"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro - Casting App","og_description":"Para maximizar os aprendizados dos dados Black Friday e garantir o crescimento cont\u00ednuo, \u00e9 crucial analisar dados detalhadamente.","og_url":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/","og_site_name":"Casting App","article_published_time":"2024-11-19T10:38:00+00:00","article_modified_time":"2025-01-28T18:57:16+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/11\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif","type":"image\/jpeg"}],"author":"Andr\u00e9 Almeida","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andr\u00e9 Almeida","Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/#article","isPartOf":{"@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/"},"author":{"name":"Andr\u00e9 Almeida","@id":"https:\/\/cstng.com\/#\/schema\/person\/79175b231c2002f52cfd679f229be413"},"headline":"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro","datePublished":"2024-11-19T10:38:00+00:00","dateModified":"2025-01-28T18:57:16+00:00","mainEntityOfPage":{"@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/"},"wordCount":544,"commentCount":0,"publisher":{"@id":"https:\/\/cstng.com\/#organization"},"image":{"@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/11\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif","articleSection":["Andr\u00e9 Almeida","Colunista"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/","url":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/","name":"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro - Casting App","isPartOf":{"@id":"https:\/\/cstng.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/#primaryimage"},"image":{"@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/11\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif","datePublished":"2024-11-19T10:38:00+00:00","dateModified":"2025-01-28T18:57:16+00:00","description":"Para maximizar os aprendizados dos dados Black Friday e garantir o crescimento cont\u00ednuo, \u00e9 crucial analisar dados detalhadamente.","breadcrumb":{"@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/#primaryimage","url":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/11\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif","contentUrl":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/11\/young-woman-holding-shopping-bags-on-black-friday-2023-11-27-05-04-42-utc-scaled.avif","width":2560,"height":1707,"caption":"Portrait of elegant young woman holding bags looking over shoulder while enjoying shopping on Black Friday, copy space"},{"@type":"BreadcrumbList","@id":"https:\/\/cstng.com\/blog\/mensurando-dados-da-black-friday-como-analisar-vendas-e-planejar-para-o-futuro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/cstng.com\/"},{"@type":"ListItem","position":2,"name":"Mensurando Dados da Black Friday: Como Analisar Vendas e Planejar para o Futuro"}]},{"@type":"WebSite","@id":"https:\/\/cstng.com\/#website","url":"https:\/\/cstng.com\/","name":"Casting App","description":"","publisher":{"@id":"https:\/\/cstng.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cstng.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/cstng.com\/#organization","name":"Casting App","url":"https:\/\/cstng.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/cstng.com\/#\/schema\/logo\/image\/","url":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/04\/cropped-Casting.png","contentUrl":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/04\/cropped-Casting.png","width":2317,"height":442,"caption":"Casting App"},"image":{"@id":"https:\/\/cstng.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/serperformance","https:\/\/www.instagram.com\/solucaocasting\/"]},{"@type":"Person","@id":"https:\/\/cstng.com\/#\/schema\/person\/79175b231c2002f52cfd679f229be413","name":"Andr\u00e9 Almeida","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/05\/1710894100717-150x150.webp","url":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/05\/1710894100717-150x150.webp","contentUrl":"https:\/\/cstng.com\/wp-content\/uploads\/2024\/05\/1710894100717-150x150.webp","caption":"Andr\u00e9 Almeida"},"description":"Contribuo com solu\u00e7\u00f5es para melhorar a vida de pessoas e empresas. Conte\u00fados: Cultura Organizacional | Educa\u00e7\u00e3o Corporativa | L\u00edder | Gestor | Gest\u00e3o | Lideran\u00e7a | Forma\u00e7\u00e3o e Qualifica\u00e7\u00e3o de Gerentes | Vendas","sameAs":["http:\/\/www.houseofmanagers.com.br"],"url":"https:\/\/cstng.com\/pt-pt\/blog\/author\/andre-almeida\/"}]}},"_links":{"self":[{"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/posts\/16740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=16740"}],"version-history":[{"count":2,"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/posts\/16740\/revisions"}],"predecessor-version":[{"id":17241,"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/posts\/16740\/revisions\/17241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/media\/16741"}],"wp:attachment":[{"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=16740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=16740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cstng.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=16740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}