{"id":2318,"date":"2017-01-20T10:14:44","date_gmt":"2017-01-20T12:14:44","guid":{"rendered":"http:\/\/www.sertms.com\/blog\/?p=2318"},"modified":"2017-01-20T10:14:44","modified_gmt":"2017-01-20T12:14:44","slug":"varejistas-recorrem-a-tecnologia-para-enfrentar-recessao-de-vendas","status":"publish","type":"post","link":"https:\/\/cstng.com\/es\/blog\/varejistas-recorrem-a-tecnologia-para-enfrentar-recessao-de-vendas\/","title":{"rendered":"Varejistas recorrem \u00e0 tecnologia para enfrentar recess\u00e3o de vendas"},"content":{"rendered":"<p style=\"text-align: justify;\">Com o avan\u00e7o da tecnologia e a populariza\u00e7\u00e3o dos smartphones, novas solu\u00e7\u00f5es est\u00e3o mudando a forma como o varejo encara a crise econ\u00f4mica. No final do ano passado, o diretor da ferramenta Casting, Rog\u00e9rio Bulh\u00f5es, concedeu <a href=\"http:\/\/www.portalcbncampinas.com.br\/2016\/12\/criador-de-um-aplicativo-rogerio-bulhoes-fala-sobre-o-app-para-ajudar-os-consumidores\/\" target=\"_blank\" rel=\"noopener noreferrer\">entrevista \u00e0 r\u00e1dio CBN<\/a> para falar sobre como o aplicativo, o\u00a0<a href=\"http:\/\/www.sertms.com\/casting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Casting<\/a>, est\u00e1 ajudando varejistas a aumentar as vendas e a enxugar custos decorrente de treinamento e da rotatividade de funcion\u00e1rios.<\/p>\n<p style=\"text-align: justify;\">Em um dos cases da SER, o franqueado Roberto Soares, propriet\u00e1rio de 15 lojas, com 115 funcion\u00e1rios da rede O Botic\u00e1rio em Campinas, optou por usar o app h\u00e1 um ano. O <a href=\"http:\/\/www.sertms.com\/casting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Casting<\/a> mostra para o varejista o desempenho dos funcion\u00e1rios, d\u00e1 op\u00e7\u00f5es de treinamento, dimensiona a equipe e ainda disponibiliza um banco de talentos pr\u00e9-selecionados.<\/p>\n<p style=\"text-align: center;\"><\/p>\n<p style=\"text-align: justify;\">\u201cQuando voc\u00ea disponibiliza a ferramenta para gestores, no smartphone, eles podem acompanhar mais de perto a equipe. Hoje o mundo \u00e9 m\u00f3vel. E, al\u00e9m da produtividade, os gerentes tamb\u00e9m acompanham o financeiro da loja. Tivemos n\u00edtidas melhoras, principalmente em rela\u00e7\u00e3o ao boleto m\u00e9dio, que cresceu 10%, com alta de 9% nos itens vendidos por boleto. Isso resultou um ganho aproximado de R$ 700 mil no ano\u201d, conta o franqueado da rede O Botic\u00e1rio.<\/p>\n<p style=\"text-align: justify;\">O app trabalha com uma \u00e1rea que ainda \u00e9 pouco explorada no varejo, a de gest\u00e3o de pessoas. Tradicionalmente, muitos gerentes de opera\u00e7\u00f5es e donos de lojas e franquias enfrentam dificuldades na hora de qualificar e gerenciar suas equipes de vendas. Isso acontece devido \u00e0 din\u00e2mica do varejo, na qual, dificilmente, o gestor consegue tempo para buscar os dados de cada funcion\u00e1rio no sistema e organiz\u00e1-los em uma planilha, um a um.<\/p>\n<p style=\"text-align: justify;\">Conhe\u00e7a mais sobre o aplicativo na reportagem da R\u00e1dio CBN com entrevista do diretor Rog\u00e9rio Bulh\u00f5es.<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-2318-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.sertms.com\/blog\/wp-content\/uploads\/2017\/01\/20161228_Entrevista-Rogerio-CBN.mp3?_=1\" \/><a href=\"http:\/\/www.sertms.com\/blog\/wp-content\/uploads\/2017\/01\/20161228_Entrevista-Rogerio-CBN.mp3\">http:\/\/www.sertms.com\/blog\/wp-content\/uploads\/2017\/01\/20161228_Entrevista-Rogerio-CBN.mp3<\/a><\/audio>\n<p style=\"text-align: justify;\">Em 2022, fizemos uma an\u00e1lise de mercado e motrou resultados muito bons mesmo\u00a0 na pandemia!!<\/p>\n<p style=\"text-align: justify;\">Mais informa\u00e7\u00f5es sobre a <a href=\"http:\/\/www.cstng.com\" target=\"_blank\" rel=\"noopener\">Casting<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o avan\u00e7o da tecnologia e a populariza\u00e7\u00e3o dos smartphones, novas solu\u00e7\u00f5es est\u00e3o mudando a forma como o varejo encara a crise econ\u00f4mica. No final do ano passado, o diretor da ferramenta Casting, Rog\u00e9rio Bulh\u00f5es, concedeu entrevista \u00e0 r\u00e1dio CBN para falar sobre como o aplicativo, o\u00a0Casting, est\u00e1 ajudando varejistas a aumentar as vendas e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[27,31,44,64,72,92,117,130],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-no-varejo","tag-casting","tag-colaboradores","tag-e-learning","tag-futuro-da-gestao-de-pessoas","tag-gestao-de-talentos","tag-mobile-learning","tag-ser-casting","tag-tendencia-na-gestao-de-pessoas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Varejistas recorrem \u00e0 tecnologia para enfrentar 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