{"id":5042,"date":"2016-06-14T09:56:15","date_gmt":"2016-06-14T12:56:15","guid":{"rendered":"http:\/\/www.sertms.com\/blog\/?p=1152"},"modified":"2024-07-18T11:55:47","modified_gmt":"2024-07-18T14:55:47","slug":"motivos-investir-mobile-learning","status":"publish","type":"post","link":"https:\/\/cstng.com\/en\/blog\/motivos-investir-mobile-learning\/","title":{"rendered":"Motivos para investir em mobile learning"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size: 20px; line-height: 32px;\"><i>Treinar o colaborador \u00e9 uma tarefa que exige tempo e investimento. O mobile learning j\u00e1 \u00e9 uma tend\u00eancia inovadora em diversos pa\u00edses e agora ganha espa\u00e7o no Brasil<\/i><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><span style=\"font-size: 14px;\">J\u00e1 falamos <a href=\"http:\/\/www.sertms.com\/blog\/mobile-learning-como-alcancar-a-maxima-capacitacao-da-equipe-de-vendas\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqui<\/a> que o <em>mobile learning<\/em> (treinamento ou aprendizado via celulares e tablets) \u00e9 uma ferramenta muito boa para ajudar os lojistas a alcan\u00e7ar a m\u00e1xima capacita\u00e7\u00e3o da equipe de vendas, mas al\u00e9m disso o <em>mobile\u00a0learning<\/em>\u00a0tem muitos outros motivos para ser uma das fortes tend\u00eancias brasileiras.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><span style=\"font-size: 14px;\">Os gestores percebem cada vez mais a import\u00e2ncia do treinamento. Principalmente no setor de varejo que ainda \u00e9 carente de boas alternativas al\u00e9m dos tradicionais treinamentos. Para os varejistas e franqueados, o preju\u00edzo de reunir toda a equipe em um dia para realizar um treinamento presencial pode ser alto e nem sempre \u00e9 t\u00e3o eficaz para o aprendizado.<\/span><\/span><\/p>\n<h2>Motivos para investir em mobile learning<\/h2>\n<h3 style=\"text-align: justify;\">Ambiente favor\u00e1vel<\/h3>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\"><span style=\"font-size: 14px;\">\u00c9 no Brasil que acontecer\u00e1 a maior alta de faturamento no mercado do <em>mobile\u00a0learning<\/em>, segundo o estudo realizado pela <a href=\"http:\/\/www.ambientinsight.com\/Resources\/Documents\/AmbientInsight-2014-2019-Worldwide-Mobile-Learning-Market-Executive-Overview.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Ambient Insight<\/a>, empresa norte-americana de pesquisa de mercado especializada em tecnologia educacional. De 2013 para 2014, o percentual de acessos a Internet no pa\u00eds por celular saltou de 53,6% para 80,4%. Ainda at\u00e9 o ano passado existiam 283,5 milh\u00f5es de linhas ativas.<\/span><\/span><\/p>\n<h3>Vantagem econ\u00f4mica<\/h3>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\"><span style=\"font-size: 14px;\">Os lucros nesse mercado com produtos e servi\u00e7os em 2014 foram de US$ 338,3 milh\u00f5es, um crescimento de 25,7% em compara\u00e7\u00e3o com o ano anterior. Sendo assim, a proje\u00e7\u00e3o \u00e9 que cheguem a US$ 1 bilh\u00e3o no ano de 2019.<\/span><\/span><\/p>\n<h3>Aceita\u00e7\u00e3o nas maiores empresas norte americanas<\/h3>\n<p><span style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\">O <\/span><a style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\" href=\"http:\/\/www.towardsmaturity.org\/article\/2014\/06\/16\/towards-maturity-mobile-learning-work-2014\/\" target=\"_blank\" rel=\"noopener noreferrer\">relat\u00f3rio In-Focus de 2014<\/a><span style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\"> apontou que 7 em cada 10 empresas adotavam solu\u00e7\u00f5es de aprendizado mobile, um aumento de 24% com rela\u00e7\u00e3o ao ano anterior. Al\u00e9m disso a <\/span><a style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\" href=\"http:\/\/www.brandonhall.com\/blogs\/the-state-of-mobile-learning-maturity\/\" target=\"_blank\" rel=\"noopener noreferrer\">pesquisa de 2016<\/a><span style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\"> feita pelo Grupo Brandon Hall mostrou que 100% das empresas de alta performance entrevistadas fazem uso de <\/span><em style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\">mobile learning<\/em><\/p>\n<h3>Ideal para t\u00e9cnica de <a href=\"https:\/\/en.wikipedia.org\/wiki\/Microlearning\" target=\"_blank\" rel=\"noopener noreferrer\"><em>micro learning<\/em><\/a><span style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\">As \u201c<a href=\"http:\/\/www.cstng.com\/blog\/treinamento-em-pilulas-de-conhecimento-o-que-e-e-como-funciona\/\">P\u00edlulas de conhecimento<\/a>\u201d consistem em uma t\u00e9cnica para aprender em pequenas etapas. Ou seja, atividades r\u00e1pidas e estruturadas dentro de um planejamento eficaz que podem ser facilmente absorvidas pelo colaborador. Entretanto, o c\u00e9rebro humano tem um tempo limite de concentra\u00e7\u00e3o e para conte\u00fado <\/span><em style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\">mobile<\/em><span style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\"> o recomendado \u00e9 que esse tempo seja curto, entre 3 a 6 minutos. Assim, \u00e9 poss\u00edvel focar em um tema de cada vez, organizar o treinamento da mel<\/span><span style=\"font-size: 14px; font-family: arial, helvetica, sans-serif; line-height: 1.6;\">hor forma para cada funcion\u00e1rio ou necessidade.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><span style=\"font-size: 14px;\">Diferente do treinamento convencional, o <em>mobile learning<\/em> \u00e9 uma ferramenta de acesso f\u00e1cil e r\u00e1pido, voc\u00ea utiliza em qualquer lugar, a qualquer hora. No v\u00eddeo abaixo o diretor de opera\u00e7\u00f5es da Casting, Rog\u00e9rio Bulh\u00f5es, conta quais outros benef\u00edcios o <em>mobile learning<\/em> pode trazer para as empresas que querem investir em treinamento. Portanto, conhe\u00e7a a solu\u00e7\u00e3o <a href=\"http:\/\/www.sertms.com\/casting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ser Casting<\/a> da Ser e acompanhe tudo sobre <em>mobile learning<\/em> e outras tecnologias aqui no blog.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/AnmiXg9z-S0\">https:\/\/youtu.be\/AnmiXg9z-S0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Treinar o colaborador \u00e9 uma tarefa que exige tempo e investimento. O mobile learning j\u00e1 \u00e9 uma tend\u00eancia inovadora em diversos pa\u00edses e agora ganha espa\u00e7o no Brasil J\u00e1 falamos aqui que o mobile learning (treinamento ou aprendizado via celulares e tablets) \u00e9 uma ferramenta muito boa para ajudar os lojistas a alcan\u00e7ar a m\u00e1xima [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[27,44,46,47,64,68,134,145,147],"class_list":["post-5042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacitacao","tag-casting","tag-e-learning","tag-educacao","tag-engajamento","tag-futuro-da-gestao-de-pessoas","tag-gestao-de-capital-humano","tag-treinamento","tag-vendas-no-varejo","tag-vender-mais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Motivos para investir em mobile learning - 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